Albert Bierstadt, Mount Adams, Washington, 1875

Festina lente

Spencer Nicolls

Builder · Seattle · Cascadia

46°12′N · 121°29′W

Prologue

I build things meant to outlast me companies, software, and one day, institutions. I live in Cascadia, between the volcanoes and the sea, and I read history the way engineers read failure reports: to learn what holds, and what falls.

I.Career

The Work

I grow things.

By trade I'm a growth marketer — lifecycle, data and performance — across AI infrastructure, media, venture and crypto. The through-line is systems: build the machine, then let it compound.

  • a year, from lifecycle7 figures

    RunPodLifecycle Marketing Manager · 2025

    Lifecycle journeys that lifted utilization and conversion across an AI cloud, worth seven figures annually.

  • subscribers1M+

    Savage VenturesEmail Marketing Manager · 2023 – 24

    Ran email across a $100M venture fund: 1M+ active subscribers, 5M+ site visits a month, and operating costs cut by 75%.

  • crypto portfolio$40M+

    Kosei AdvisorsDigital Assets Manager · 2022 – 23

    Managed a $40M+ digital-asset portfolio through a bear market — launched its staking program and grew its value.

  • UW Buerk Center startup competitionWinner

    Med IDCo-founder · 2020

    Co-founded a privacy-first COVID-19 contact-tracing nonprofit, and won the University of Washington's Buerk Center startup competition.

  1. 2026 —Soda RoadFounder
  2. 2026 —PaleBlueDot AISenior Marketing Manager
  3. 2025 – 26Sinclair DigitalNewsletter Technical & Growth Manager
  4. 2025RunPodLifecycle Marketing Manager
  5. 2024VICE MediaEmail Operations — VICE, Munchies, Motherboard
  6. 2023 – 24Savage VenturesEmail Marketing Manager
  7. 2022 – 23Kosei AdvisorsInvestment Analyst → Associate · Digital Assets Manager
  8. 2020Med IDCo-founder
  9. University of WashingtonMichael G. Foster School of Business

II.Building with AI

The Craft

I don't write code. I direct it.

Every product below was built by describing it — precisely, relentlessly — to AI agents, then reviewing what came back the way an editor reviews a draft. The skill isn't typing. It's knowing exactly what good looks like.

Platforms shipped
3
Repositories
13
Lines typed by hand
~0
Soda Road · build logrunning

  • web appsodaroad.com
  • macOS appsigned and notarised
  • iPhone appTestFlight
  • MCP serverthe whole app, to any agent

The showcase

I. Founder · 2026 —

Soda Road

The inbox that talks back.

A modern inbox with a native chat layer and agents built in. Claim an address, bring your Gmail if you want it, sort mail into channels, and let agents draft, triage and reply with your approval.

WebMaciPhoneMCP

II. Founder · 2026

Matome

Ad blocker for your email.

Blocks spam, sales and marketing email in Gmail. It came first — and Soda Road was built on its plumbing.

GmailAI triage

III.Travels

The Road

To know a place, go and stand in it.

Every arc on the globe leaves from Seattle, and every one of them comes home.

Cities
30
Countries
20
Continents
3

North America

Vancouver·Portland·San Francisco·Los Angeles·Austin·Nashville·New York

Europe

Reykjavík·London·Cardiff·Edinburgh·Paris·Amsterdam·Berlin·Munich·Copenhagen·Oslo·Stockholm·Riga·Warsaw·Kraków·Kyiv·Bucharest·Budapest·Prague·Vienna

Asia

Singapore·Hong Kong·Beijing·Tokyo

Drag to turn · arcs from Seattle

IV.History

The Archive

History is the only laboratory we have.

I read it for structure: how civilizations are founded, how they peak, and how the spirit drains out of forms that go on standing. Thomas Cole painted the whole cycle in five canvases in 1836.

Thomas Cole, The Course of Empire: The Savage State, 1834
I · PathosThe Savage StateRaw vitality. Might makes right; the hunt, the storm, the fire on the mountain.
Thomas Cole, The Course of Empire: The Arcadian or Pastoral State, 1834
II · EthosThe Arcadian StateThe brief synthesis. Land and people in balance, law without luxury, a temple on the hill.
Thomas Cole, The Course of Empire: The Consummation of Empire, 1836
III · LogosThe ConsummationSplendour and abstraction. The forms still stand; the spirit has begun to leave them.
Thomas Cole, The Course of Empire: Destruction, 1836
IV · PathosDestructionThe spasm. What was brittle breaks; what was dissolved is carried off.
Thomas Cole, The Course of Empire: Desolation, 1836
V · LandDesolationThe land remains, patient, for whoever comes next.

Unless the cycle climbs.

Apollonian, Faustian, Promethean. The ambition is to turn eternal recurrence into an ascending spiral.

I found Rome a city of bricks and left it a city of marble.
Augustus as reported by Suetonius, Life of Augustus 28

The statesmen

  • Augustus63 BC – AD 14Found Rome in brick and left it in marble. The greatest statesman who ever lived.
  • Alexander Hamiltonc. 1755 – 1804Drew the financial architecture of a republic.
  • Abraham Lincoln1809 – 1865A new birth of freedom.
  • Franklin D. Roosevelt1882 – 1945Bold, persistent experimentation.
  • Date Masamune1567 – 1636The one-eyed dragon of Ōshū, who sent an embassy to Rome.

The theorists

  • Ibn KhaldunMuqaddimah, 1377Asabiyya — group feeling — as the engine of dynasties.
  • Oswald SpenglerThe Decline of the West, 1918Civilizations as organisms with seasons.
  • J. G. A. PocockThe Machiavellian Moment, 1975The civic republic, from Florence to the Founders.
  • Joseph RazThe Morality of Freedom, 1986A state may help its people live well.

V.The land

Cascadia

Between the volcanoes and the sea.

Cascadia is a bioregion before it is anything else: rain forest and basalt, salmon rivers and a chain of volcanoes from Garibaldi to Lassen. Its closest analogue in history is the Northern Song — small figures in vast landscapes, hydraulic engineering, a plural economy.

Albert Bierstadt, Sunrise on Mount Tacoma, 19th century
Pl. IISunrise on Mount Tacoma, Albert Bierstadt, 19th century.

Tacoma — an early name for Rainier, from the Lushootseed təqʷubəʔ

VancouverVictoriaSeattleOlympiaPortlandEugeneSpokaneGaribaldiBakerGlacier PeakRainierSt. HelensAdamsHoodJeffersonThree SistersMazamaShastaLassenCONIC CONFORMAL · 42°N / 49°N · NATURAL EARTH 1:10M
Volcanoes on the arc, Garibaldi to Lassen
12
The Columbia, Rockies to Pacific
1,243mi
Tahoma, called Rainier
14,410ft
Presidents ever elected from Cascadia
0

Articles of the land

  1. I.Draw the borders along the watersheds.
  2. II.Tend the land as civic work — cultural burning, salmon weirs, clam gardens. Stewardship, not preservation.
  3. III.Return the keystone species to every region.
  4. IV.Give every city a visible edge.
  5. V.Plant a tree at every birth, and let it stand as the memorial.
  6. VI.Work with quiet competence.

VI.Philosophy

The Creed

Five convictions, held as a lens for seeing the world rather than a doctrine to recite. They are about land, building, institutions, beauty, and ascent.

Albert Bierstadt, Puyallup River Valley and Mount Rainier, 19th century
Pl. IIIPuyallup River Valley and Mount Rainier, Albert Bierstadt, 19th century.

Tenet I

Arcadia

Sacred forest first, civic structure second.

Before Romulus there was Evander, who came out of Arcadia and founded a town on the Palatine. Arcadia is Rome's upstream origin — and ours. The land comes first, and everything we build answers to it.

Juan Antonio Ribera, Cincinnatus Leaves the Plough to Dictate Laws to Rome, c. 1806
Pl. IVCincinnatus Leaves the Plough to Dictate Laws to Rome, Juan Antonio Ribera, c. 1806. Museo del Prado

Tenet II

The Builder's Republic

Build as proof.

A civic republic in the line of Hamilton, Lincoln and Roosevelt, always framed as restoration: service honoured, merit trusted, and public works as the evidence that the settlement holds.

Tenet III

The Recoupling Principle

Whoever decides, bears it.

Extraction happens wherever a decision-maker is decoupled from the future consequences of the decision. Good institutions tie them back together.

Thomas Cole, The Garden of Eden, 1828
Pl. VThe Garden of Eden, Thomas Cole, 1828. Amon Carter Museum of American Art

Tenet IV

The Elysian Register

The song playing during ordinary life the founding made possible.

Verdant monumentalism: patina-prone stone, planted armatures, water as a patina engine — buildings and cities that grow more beautiful as they age.

Tenet V

The Promethean Spirit

Apotheosis and resilience.

Civilizations cycle from Pathos to Ethos to Logos and back again. The work is to turn that recurrence into an ascending spiral — and, one day, to carry it off-world.

Thomas Cole, The Voyage of Life: Youth, 1842

VII.Goals

The Horizon

  1. I.

    Make Soda Road the substrate agents run on.

    Slack's shape, email's substance — any model, any harness.

  2. II.

    Write the founding epic.

    An Aeneid for Cascadia, and a children's series told figure by figure.

  3. III.

    Build a Cascadian Monticello.

    A house on the land, with the mountain in view.

  4. IV.

    Back the builders.

    Energy, space, robotics — the next decade's hard things.

The last is kept by the clock.

Pl. VI — Thomas Cole, The Voyage of Life: Youth, 1842 · National Gallery of Art, Washington